Objectives and Key Results (OKRs) are a goal-setting framework used to define and track objectives and their measurable outcomes. An OKR consists of a clear objective—what you want to achieve—and a set of key results—specific, time-bound, and measurable indicators of success.
OKRs are commonly used in business environments to ensure alignment across individuals, teams, and the organization as a whole. They promote focus, transparency, and accountability by establishing what matters most and tracking progress toward those goals.
Structure of OKRs
- Objective — A qualitative statement that defines what you want to accomplish
- Key Results — Quantitative measures that indicate how you will know the objective has been met
Example
Objective: Improve customer satisfaction with product support
Key Results:
- Increase average CSAT score from 78% to 90%
- Reduce first-response time to under 2 hours
- Resolve 80% of support tickets within 24 hours
Why OKRs Matter
- Encourage ambitious goal-setting and outcome-driven focus
- Create alignment across teams and departments
- Track progress and adapt efforts based on measurable data
- Foster ownership and clarity in execution
See also:
Objective
Key Performance Indicator (KPI)
Strategic Alignment
Outcome
Business Objective