Influence refers to the ability of individuals or groups—especially stakeholders—to affect decisions, project direction, or outcomes through authority, expertise, relationships, or persuasion. In project management, recognizing and navigating influence is essential to aligning stakeholder expectations, gaining buy-in, and maintaining forward momentum.
Key Aspects of Influence
- Power Dynamics – Influence may come from formal authority or informal social capital.
- Stakeholder Agreement – Projects benefit when influential stakeholders are aligned and supportive.
- Shaping Outcomes – Influence can steer scope, funding, timelines, or prioritization.
- Mutual Understanding – Influence is most effective when paired with shared goals and open communication.
Sources of Influence
- Organizational Position – Executives, sponsors, or department heads.
- Expertise – Subject matter experts or technical leads.
- Relationships – Trust-based influence built through collaboration or history.
- Political Capital – Internal alliances or coalition-building that shapes decisions.
Example Scenarios
New Product Development
The marketing VP opposes the product timeline. Despite lacking direct authority over the project, their influence delays rollout until alignment is reached.
Public Sector Project
A senior community leader, not officially part of the project, influences key decisions by mobilizing local support and shaping stakeholder sentiment.
Cross-Functional Initiative
An experienced engineer, trusted across departments, champions a design change. Their influence helps gain rapid buy-in and adoption.
Why Influence Matters
- Aligns Priorities – Ensures key voices are heard and accounted for.
- Drives Decision-Making – Helps overcome resistance and resolve conflicts.
- Improves Engagement – Builds trust and fosters stronger stakeholder relationships.
See also: Stakeholder Engagement Plan, Interest Grid, Manage Stakeholder Engagement, Communication Management, Project Sponsor.